I developed the brand identity for MOAI, a unique photography tour company whose name draws inspiration from the iconic statues of Easter Island. The client's vision required a bold and recognizable brand, with red as the primary color. My design strategy integrated this core request by leveraging red's energy and passion. The logo and overarching visual system drew direct inspiration from the monumental MOAI statues, translating their distinctive, decisive lines into a modern graphic language. This powerful visual motif was then consistently applied across all brand touchpoints, ensuring a cohesive and memorable identity that evokes adventure, discovery, and a unique perspective on travel photography.
Art Direction | Brand Design | Project Management
