I developed a comprehensive brand design proposal for Alexakis, a venerable family-run business in Greece. The core challenge was to reimagine their identity for the fifth generation of leadership, creating a modern, forward-thinking image that gracefully honored its deep roots and industrious heritage, while simultaneously signaling a clear commitment to progress, animal welfare, and environmental respect. My proposed brand system is modern, modular, and flexible, engineered to resonate across all occasions and media, positioning Alexakis as a leader connected to its origins yet firmly focused on a sustainable future.
Art Direction | Implementation
