I crafted the brand identity for the Ionian Regatta, a captivating week-long sailing tour through the stunning Greek Aegean, engaging a large fleet of sailboats. My design strategy aimed to encapsulate the event's unique spirit and vibrant setting. The visual language draws direct inspiration from the iconic colors of the Greek sea and sky, blending profound blues with crisp whites. The distinctive lines within the brand elements are abstracted from the powerful, wind-filled main sail of a yacht, conveying dynamism and the thrill of the open sea. The resulting imagery is fluid, energetic, and perfectly reflects the exhilaration and beauty of this prestigious maritime adventure.
Art Direction | Brand Design | Project Management
