Lollifood, a startup in Ticino, Switzerland, sought a brand identity that was simultaneously simple, vibrant, and uniquely distinctive within its local market. Crucially, the brand needed to project an authentic and genuine image, reflecting the natural quality of its offerings. I developed a comprehensive visual system that harmonized these requirements, crafting a contemporary yet approachable aesthetic. The resulting brand design was met with positive reception and successfully implemented across both online and offline touchpoints
Art Direction | Brand Design
