Interchalet required a strategic brand rejuvenation to reposition itself in the market with a fresher, more modern appeal. As the lead Art Director, I guided this transformation by developing a comprehensive new Corporate Design Manual and redesigning their core assets, including extensive travel catalogs and marketing collateral. Crucially, I managed an in-house Desktop Publishing (DTP) team of three, ensuring workflow efficiency and consistency. The project was delivered strictly within the Management Board’s deadlines and received highly positive feedback for successfully modernizing the brand's visual language.
Art Direction | Team Leadership | Asset Rollout | Brand Strategy
