Challenge: Make Interhome stand out in a crowded holiday rental market with one idea that travels across countries and languages.
Idea: A short question, an instant answer. Each poster pairs an everyday feeling with its holiday cure ("Chalt? Ab uf de Bärg!"), written in the local vernacular to feel close, direct and a little cheeky.
Execution: Adapted for [Switzerland, Germany, Austria] and the Netherlands, across print and digital posters and online channels.
My role: Concept | art direction | layout and market adaptation
