Challenge
Refresh a long-established holiday rental brand for both property owners and guests, and roll it out consistently across 13+ European markets.
Brand identity
Interhome Brand Refresh
- Client
- Interhome
- Year
- 2024 – present
- Discipline
- Brand identity
- My role
- Art direction, co-lead with the agency, design system, market rollout
Idea
Together with the agency Rosarot, I co-led the refresh: from brand strategy and B2B/B2C communication to a proprietary icon system and recurring brand devices.
Execution
Rollout across web, print, trade fair stands, welcome packaging, vehicle branding and the physical presence of European offices, delivered on schedule in all markets. I briefed and directed the photo shoots and video productions.
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