Challenge
Reposition Interchalet in the German market with a fresher, more modern appeal.
Brand identity
Interchalet Rebranding
- Client
- Interchalet
- Year
- 2019 – 2020
- Discipline
- Brand identity
- My role
- Lead art director, team leadership, brand rollout
Idea
A new corporate design manual and a redesign of the core assets, from travel catalogues to marketing collateral, web, newsletters and signage.
Execution
Led the in-house DTP team of three, trained them to apply the new design independently, and delivered all materials within the management's deadlines.
Next project
Ionian Regatta →