Brand identity · Concept
Alexakis is a family-run dairy in Greece, making cheese since 1880. The task was to reimagine its identity for the fifth generation: a modern, forward-looking image that honours its roots and heritage, and signals a clear commitment to progress, animal welfare and respect for the environment.
A mother sheep and her lamb as the brand icon, a hand-drawn wordmark and a modular system in which icon, logotype and descriptors work together or on their own. Behind it, four values: love for nature, quality and tradition, and a drive to keep improving.
Logo system, colour palette and typography, packaging for milk and yoghurt, vehicle livery, workwear, merchandise and social media. Brand design proposal, not implemented.
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